The Behavioural Insights for a Circular Society – BeaCon project explores and tests behavioural changes towards sustainable lifestyles to support the building of a Circular Society. While our research focuses on urban food systems and experiments in a real world setting of a city – Copenhagen, we expect that our findings will apply to other consumption areas and systems of provision. The project is funded by the Novo Nordisk Foundation.
The entire food system is crucial for building resilience and delivering on the Sustainable Development Goals (SDGs).
For example, children need nutritious foods to perform well in school, well-nourished adults can better contribute to the development of their local economies, and unsustainable agricultural methods can contaminate our water sources and damage soils that will no longer be good for growing more food. What’s more, 1/3 of the global GHG emissions caused by human activity come from the food system.
Knowing the importance and impact of food systems on our lives and the planet, we work with engaged actors of practice and research to design, test, learn, adapt, share, and discuss (and, post-project, provide the evidence and pathways to scale up) behavioural interventions to shift an urban food system towards more resilience and sustainability.