Project overview
The Behavioural Insights for a Circular Society – BEACON project explores and tests behavioural changes towards sustainable lifestyles to support the building of a Circular Society. While our research focuses on urban food systems and experiments in a real world setting of a city – Copenhagen, we expect that our findings will apply to other consumption areas and systems of provision. The project is funded by the Novo Nordisk Foundation.
![Mother and daughter preparing salad](https://beaconproject.dk/wp-content/uploads/sites/43/2023/10/Beacon-home-img-1.jpg)
The BEACON project aims to
→ move consumers towards “peak meat”
→ reduce avoidable food waste
→ design a more resilient food system & food environment
Project founder
![Novo-Nordisk-Fonden Logo of Novo Nordisk Fonden](https://beaconproject.dk/wp-content/uploads/sites/43/2023/10/footer-logo-novo-nordisk.jpg)
Project partner
![City-of-Copenhagen Logo of City of Copenhagen](https://beaconproject.dk/wp-content/uploads/sites/43/2023/10/logo-city-of-copenhagen.jpg)
selected collaborators
![University-of-Cambridge Logo of Cambridge University](https://beaconproject.dk/wp-content/uploads/sites/43/2023/10/new-El-Erian-3.png)
![Ministry-of-Food-Agriculture-and-Fisheries-of-Denmark Logo of Ministry of Food Agriculture and Fisheries of Denmark](https://beaconproject.dk/wp-content/uploads/sites/43/2023/10/logo_Danish-Vet-Association2-600x108-1.png)
![United-Nations-Food-Systems-Summit-2021 Logo of United Nations Food Systems Summit 2021](https://beaconproject.dk/wp-content/uploads/sites/43/2023/10/footer-logo-united-nations-food-system.jpg)