The Behavioural Insights for a Circular Society – BEACON project explores and tests behavioural changes towards sustainable lifestyles to support the building of a Circular Society. While our research focuses on urban food systems and experiments in a real world setting of a city – Copenhagen, we expect that our findings will apply to other consumption areas and systems of provision. The project is funded by the Novo Nordisk Foundation.
The BEACON project aims to
→ move consumers towards “peak meat”
→ reduce avoidable food waste
→ design a more resilient food system & food environment